Lose the Fat. Keep the Freedom.
"Losing weight isn't complicated because your body is mysterious. It's complicated because you've spent your entire life surrounded by conflicting advice, marketing, diet rules, miracle products, and people telling you that the answer is something new. Cut the Crap strips that away."
Energy balance
Protein
Food choices
Hunger
Tracking
Exercise
Habits
Mindset
Maintenance
How to evaluate nutrition claims
How to build a sustainable lifestyle
A crash diet
A detox
A meal plan readers must follow forever
A forbidden-food list
A promise of effortless weight loss
Another temporary challenge
Readers who have lost weight and regained it
Readers overwhelmed by conflicting nutrition advice
Readers who think they need more motivation
Readers who have tried restrictive diets
Readers who want to understand why weight loss works
Readers who want to enjoy food while maintaining a healthy body
Readers who want a system they can actually live with
From roughly 44% body fat to about 13%.
Lucas lost more than 140 pounds — and, more importantly, learned how to keep it off. The photos aren't the point of this book. They're evidence that the approach inside it works, and that it's something a real person actually sustained.
Three ways to get the book.
Hardcover
Signed. Numbered. A fixed, limited print run. Once it's gone, it's gone — there's no standard hardcover replacing it.
Preorder Founder's EditionCommon questions.
What makes this different from another diet book?
Do I need to count calories?
Is this a meal plan?
Is this only for people who need to lose a lot of weight?
What is included with each edition?
When will preorder books ship?
Is the Founder's Edition limited?